Have you heard about not judging a book by its cover? Yes, it has been sung into our ears for ages and we can now recall it like a nursery rhyme. Yet, that doesn’t change the fact that some books can be judged by their covers, only if the readers are discerning. There may be nothing that puts off potential readers than content that doesn’t seem to entice them. That leads to figure out how to captivate readers because the insights you get therein will help you make a remarkable first impression on your readers.
Why Should I Entice Readers?
If you are like me that is voracious in reading, you will understand that it takes more than just a headline to “hook” a reader. The ideas in the contents also matter. Because some readers are not open-minded and tend to be distracted along the line, it is important that the contents you put out there are well-thought-out and resonate with your target audience.
How Can I Captive Readers?
You can use different methods to entice and captivate readers, but I will share of the ideas you can use to keep them hooked to your article or any other kind of content you share.
1. Powerful Headlines
Let’s look at it this way: you came across an advert on Facebook and the headline got your attention. At that time, you don’t care to know if the advertiser is the dumbest person in the world. The fact that his advert showed up on your timeline and got you interested is enough testimonials that the advertiser knows his onions.
The same applies when you are creating your content. The general rule is to make sure that your headlines are powerful enough to get the potential readers to click on your content and read them up.
While creating your headlines, you are to have some things in mind:
- Use Power Words
Power words are those words that are meant to trigger the target audience to take the needed action. For example, if you are writing about weight loss, you can structure your headline to be “500 Women Lost 30kg Weight after Using Our Formula. Will You Be Our Next Success Story?” With that, you can be sure of kindling the flame in the minds of the target audience and they are likely to click on your content to see what you’ve got to offer.
- Make Sure Your Headline Contains Numbers
The role of numbers cannot be underestimated because they help to grab the readers’ attention in the introduction. An example is “10 Lies Your Broker is Telling You About the Stock Market”.
- Mention the Benefits
You have many competitors that are looking to get the same readers you are trying to get. So, make sure you use writing tips that will grab your reader’s attention. In this case, you are to mention the benefits that await them if they choose your content over your competitors’.
For example, you want to mention the benefits this way: “How to Get the Perfect Body in 30 Days”. Here, Perfect Body in 30 Days becomes the benefit your readers get for reading your content that explains how it works.
2. Captivating Opening
Enticing your readers up to the headline and losing them at the opening of the article/content is like adding products to a cart and abandoning it instead of making the purchase. That is why you need to grab the readers’ attention in the introduction.
This is easy. All you need do is to promise to solve the readers’ problems if they continue to read. That way, they will feel encouraged to continue reading with the hope that you have the solution to their problem(s).
3. Valuable Main Body
Just like the headline and introduction are enticing, you also need to make sure that your content’s body is helpful. A good way to do this is by showing the step by step process on how to achieve an aim or solve a problem.
4. Inspirational Closing
Once you’ve delivered the message, you then close it in an inspiring way. It is important to point out that many writers find it hard to conclude their content superbly even after they must have written a masterpiece.
A good way to conclude your article is by summarizing the points in bits, and by asking the readers some questions to understand if they have any other challenge that might not have been mentioned in the article.
Before I Conclude
You can only become an authority in your field when you start influencing and making your readers experience the differences your advice makes on them. The first step to achieving that is by defining your potential readers before using that as a basis to determine, structure and evaluate the contents that will meet their needs.
Entice and Captivate Readers with Ease
Capturing the attention of your potential readers is creatively done to get them to read what you wrote. If you can apply the steps I shared above, there are higher chances of getting more readers for your content.
I’ll like to know: How do you entice a reader? Let me know your thoughts via the comment section!